MicroTrans wins Samsung’s van

Samsung whipped its UAE dealers and resellers into a printer selling frenzy with its month long ‘Drive-in-Style’ promotion. Reseller MicroTrans picked up the keys for a brand new delivery van while other successful sellers walked off with luxury holidays and Samsung mobile phones.

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By  Stuart Wilson Published  January 4, 2005

Samsung whipped its UAE dealers and resellers into a printer selling frenzy with its month long ‘Drive-in-Style’ promotion. Reseller MicroTrans LLC picked up the keys for a brand new delivery van while other successful sellers walked off with luxury holidays and Samsung mobile phones. Almost 50 UAE-based dealers and IT resellers took part in the promotion, which ended on December 25th 2004. To qualify for the promotion, resellers were set the target of earning a certain number of points based on their purchases of six separate printer models. Those that made the grade were entered into a grand raffle draw. “2004 was a landmark year for Samsung printers division, as we succeeded in acquiring a considerable portion of the market in spite of being a new entrant in this category. The ‘Drive-in-Style’ promotion was aimed at rewarding our dealer and resellers communities for playing an integral role in Samsung’s success in the UAE’s digital imaging and printing market,” said Vivek Sharma, sales manager digital imaging and printing division at Samsung Gulf Electronics. “The response we received clearly showed how our endeavour is appreciated by our partner community in UAE, and to sustain this level of enthusiasm we will continue to host similar promotions in the future,” concluded Sharma. Samsung’s push into the regional printer channel can only benefit from such promotions. With many established vendors already boasting expansive channels, Samsung is pulling out all the stops to increase its market reach and challenge the incumbents.

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