Atlas TV gets region’s first Sony HD900 camcorder

Dubai-based production firm, Atlas Television, has added the new Sony HD 900 camcorder to its wide range of equipment. The new HDcam will give Atlas TV several advantages over its competitors, the most important one being that it can shoot in 24P.

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By  Vijaya Cherian Published  December 22, 2004

Dubai-based production firm, Atlas Television, has added the new Sony HD 900 camcorder to its wide range of equipment. The new HDcam will give Atlas TV several advantages over its competitors, the most important one being that it can shoot in 24P. “Unlike its predecessor, the 750, the HD 900 supports various frame rates that cater to every market including film,” says director of photography, Mike Charlton, who also runs Atlas TV. “It can shoot at 35 frames/sec, which is the NTSC format, 25frames/sec, which is PAL and 24 P, which is film. It also supports both interlaced and progressive,” he adds. This is particularly important as Atlas TV does a lot of production work for companies in America and Japan, both of which use the HD format extensively. “Both countries do most of their programming in HD now. It has also become mandatory for American broadcasters to broadcast in HD and we get a lot of demand from there,” explains Charlton. The HD 900, which is a tad heavier than the 750, comes with updated software, increased shutter variations, more settings in the menu and more flexible options. Atlas TV has also invested in several add-ons including a colour viewfinder and an audio adaptor that provides two additional audio channels. This allows for the recording of four separate audio tracks. “I was also very keen on getting a colour viewfinder,” says Charlton. “Years ago, when I was filming in the Amazon, the director asked me to get a shot of a red flower against this massive wall of jungle. It took me 10 minutes to find the flower because I had a black and white viewfinder. A colour viewfinder will make things easier while shooting,” he adds. The whole system with the add-ons cost Atlas TV about US $110,000.

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