Redington Africa eyes additions

Distributor Redington Africa is eyeing bringing on board components and network vendors to complement its existing product portfolio. Redington Africa’s expansion is continuing apace with the official launch of its Kenya operations scheduled for February 2005.

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By  Alex Malouf Published  December 23, 2004

Distributor Redington Africa is eyeing bringing on board components and network vendors to complement its existing product portfolio. Redington Africa’s expansion is continuing apace with the official launch of its Kenya operations scheduled for February 2005. “We already have a wide selection of products from top-class vendors, including Intel, Acer, BenQ, Fujitsu-Siemens and HP,” said Sukant Mishra, business manager at Redington Gulf. “Redington has done the hard work, laid the foundations for expansion and now wants to bring some value-add to the equation by adding networking vendors and components manufacturers to the mix. This will really round off our product offerings.” Redington Africa, a subsidiary of Redington Gulf, has been aggressively building channels throughout East and West Africa over the last year and overcoming obstacles such as high customs duties and import regulations. The distributor has also been building partnerships in emerging markets such as Libya, where it recently gained HP rights. Redington aims to leverage off its existing portfolio and place a greater emphasis on more value-add offerings like networking solutions. “In most of the African countries that we are operational in, there is a lack of professional distributors who can go the extra mile. We can help African channels make the step up in terms of services and become a true one-stop-shop for their needs,” added Mishra. Redington is also planning to make a splash with a major launch for its Kenyan operations. Penciled in for February, Redington will be flying in vendor partners to Nairobi and showing them that there is big business to be had in Africa. “It’s going to be quite some party in February, and we intend to make it clear that Africa is not a sideshow to business in the Middle East. There are significant revenues to be had for distributors and vendors that invest here for the long-term,” concluded Mishra.

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