Middle East business travellers vote Hilton

Middle East business travellers have voted Hilton International, as the ‘Leading Hotel Choice’ across the region in the annual 2004 Business Development Research Consultants (BDRC) Middle East Business Guest Survey.

  • E-Mail
By  Sarah Campbell Published  January 1, 2005

Middle East business travellers have voted Hilton International, as the ‘Leading Hotel Choice’ across the region in the annual 2004 Business Development Research Consultants (BDRC) Middle East Business Guest Survey. The BDRC independent research survey results were calculated from over 500 in-depth interviews with business guests from Saudi Arabia, Kuwait, UAE, Oman, Egypt and Jordan. Survey findings revealed that Hilton enjoys the highest recall in terms of unaided awareness, as well as nights spent in each hotel compared to last year. “We are extremely proud of how well our brand has performed in this year’s BDRC survey, which we take very seriously at Hilton because it represents feedback from travel pros and our most valued customers,” says Rudi Jagersbacher, Hilton International’s vice president, Arabian Peninsul. “This goes to show that not only are we strengthening our presence in the region, but boosting our product and service offering. This reaffirms our stature as the leading hotel brand worldwide.” Four years ago, Hilton was at number 30 on the BDRC list. “We have been named as the number one brand in the Middle East. It shows that our company culture is really working,” Guy Epsom, regional director of sales & marketing for Hilton International told Hotelier Middle East. “We have been working for years on ensuring team members provide high service. Through our company culture we tie in core elements of treating your team members well. Then we provide Star bonds — rewards for ensuring team members provide ‘Hilton moments’ to guests. “We also track customer satisfaction through our GSTS scores, and results in the Middle East are 5% higher than the target for the Middle East and Asia Pacific region, and, most importantly, we are getting positive comments from clients,” Epsom adds. Within the Middle East, Hilton operates a portfolio of 33 hotels, with new properties coming up in Ras Al Khaimah, Qatar, Saudi Arabia and Oman. Earlier in 2004, the Worldwide Hospitality Awards 2004 named Paul Hutton, Hilton Kuwait Resort's general manager as ‘Best Hotel Manager’. “This is an extremely gratifying accolade for the hotel, and every staff member. I couldn't be the Worldwide Hospitality Award general manager of the year without such a world class team behind me,” says Hutton. Hilton Worldwide Resorts also received recognition by taking home the ‘Marketing Strategy of the Year’ award at the UK's National Business Awards 2004.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code