AMD goes back to school

Chipmaker AMD will make the education sector its number one priority for 2005, with a concerted push into the server market also high on the wish list. AMD is also running the rule over a plan to establish a stocking point in Dubai for the Middle East and India.

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By  Alex Malouf Published  December 21, 2004

Chipmaker AMD will make the education sector its number one priority for 2005, with a concerted push into the server market also high on the wish list. AMD is also running the rule over a plan to establish a stocking point in Dubai for the Middle East and India. In his first visit to the region for several years, Henri Richard, executive VP for worldwide sales and marketing at AMD, stressed that the vendor would focus on market segments, such as the server space, where it holds a competitive edge. “Our engineers did a great job in coming up with technology offerings which are far superior to our competitor’s wares and now our partners are taking products like the Opteron into the commercial space. AMD wants to work with local assemblers so they can pass on the benefits of AMD to their customers.” AMD has spent the best part of this year in establishing a channel with reach and reseller breadth. Now that the pieces are in place the vendor will put all its resources into driving sales and ensuring that product is available to partners. “We have been listening to the channel to see how they want us to move forward. AMD will work towards having the right platforms for our partners at the right time and make a move to gain market share, most notably in the education sector.” Product availability is critical to AMD’s success in the region. Presently CPUs are flown in from manufacturing hubs in South East Asia and distributed by Thacker, AMD’s master distributor for the Middle East. The creation of a regional hub would transform AMD’s operations and ensure just-on-time delivery for channel partners. “I am looking at the advantages and benefits of establishing a stocking point here in Dubai to not only cover the Middle East but also India and other markets. It is simply a case of what makes sense logistics wise. During this trip I have seen that Dubai is more than ever an incredible platform for operation and I tend to take advantage of this by making investments [in operations] as quickly as I can,” added Richard.

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