eSys establishes Maghrib presence

Components distributor eSys has moved to Morocco and established an in-country presence to cater to a region described by eSys as the ‘fastest growing in the Middle East’.

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By  Alex Malouf Published  December 20, 2004

Components distributor eSys has moved to Morocco and established an in-country presence to cater to a region described by eSys as the ‘fastest growing in the Middle East’. “We estimate that this region has a total addressable market of half a million PCs a year,” said Pavan Gupta, general manager, eSys Middle East. “North African markets are currently seeing year-on-year growth of 24% and we foresee phenomenal growth for us across North Africa, the fastest growing market in the whole of the Middle East and African region. We had to take the decision to establish ourselves there.” eSys has set up a North Africa team, headed by Darradi Salah, which will oversee operations in Algeria, Tunisia, Libya and Morocco, as well as some French speaking countries in West Africa. Further plans include the possibility of creating a logistics point in the region. “We are moving forward in steps, the first of which is the Moroccan office. The next step may be to hold cargo in Morocco or use Algeria. Alternatively it may be simpler to either have a warehouse in France or just ship from our facilities in Amsterdam, where we already have a set-up and currently ship IT kit from,” added Gupta. “But even with the office in place and experienced French speaking staff on board who know North Africa’s channel landscape, I reckon that eSys will see three figure growth in the Maghrib over 2005,” concluded Gupta.

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