Etisalat unveils mobile translation

Etisalat has unveiled the new Tarjim service, which allows mobile users to receive real time translation between Arabic and English. Powered by Sakhr Software, which operates Ajeeb.com a widely used online translation service, users can now text a phrase or word and receive the translation in seconds.

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By  Maddy Reddy Published  December 13, 2004

Emirates Telecommunications Corporation (Etisalat) has unveiled the new Tarjim service, which allows mobile users to receive translations between Arabic and English of words or phrases. Users send a phrase or word to a number in one of the languages and receive the translations on their phone. “In this multicultural society of ours, this service should be a great help. People would not need to worry about being unable to communicate with someone who does not speak their language, as they could probably just show them their mobile screen with the required query or message. We are sure that this service will see more success than the online option,” explains Mohammed Al Fahim, Etisalat’s executive vice president for marketing. For a message charged at 60 Fils, the user can send 160 English characters and 70 Arabic characters via SMS to 1001. Messages over this amount will be considered as multiple messages. Using Arabic Natural Language Processing (NLP) technologies, the server transales the word request in real time and texts it back to the same number used by either prepaid or postpaid mobile subscribers. Powering the telco’s Tarjim service is Ajeeb.com, a multilingual portal that provides translation services between English and Arabic. According to Sakhr, of the two million word requests it processes a day from half million users a month 3% of those requests are from internet users in the UAE. “The quality of the translation provided by this service is the same exceptional high quality translation available at Ajeeb.com for the translation of texts and websites,” adds Fahad Al Sharekh, business development manager, Sakhr Software.

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