Acer extends Saudi LCD warranty

With after-sales service and support becoming a key differentiator in the regional IT hardware market, Acer has upped the vendor ante by extending its warranty on LCD monitors sold in Saudi Arabia from an ordinary one year to a terrific three.

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By  Stuart Wilson Published  December 12, 2004

With after-sales service and support becoming a key differentiator in the regional IT hardware market, Acer has upped the vendor ante by extending its warranty on LCD monitors sold in Saudi Arabia from an ordinary one year to a terrific three. Acer launched its collect, repair and return service in the Kingdom earlier this year. The scheme, which had already been successfully deployed in the UAE, has witnessed a positive response from customers. Top executives at Acer Middle East are now mulling over whether to open the scheme up to include more products in the portfolio. Philip Ashkar, director of sales and marketing at Acer Middle East, commenting on the scheme’s rollout in Saudi Arabia, said: “Since launching the initiative for our notebooks and LCD monitors in April, we have been overwhelmed by the response from our customers. We are extending the warranty on our monitors to three years, so people who buy Acer monitors can be assured they will receive the best levels of after-sales service care currently available in the Kingdom.” Saudi customers experiencing problems with their Acer LCD monitors simply phone a toll-free number and provide a collection address. The faulty monitor is picked up, taken to the nearest Acer Authorised Service Provider and returned as soon as it is repaired. “Time is a precious commodity for most people in Saudi Arabia, which makes the collect, repair and return service an ideal solution for those that do not have the opportunity to take care of the more mundane tasks in their lives,” added Ashkar. “Customer service is a priority for Acer, and in the Kingdom, as in other parts of the region, Acer is leading the pack.”

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