AMD targets enterprise market with PowerNow technology

The addition of AMD PowerNow technology with optimised power management will further enhance the vendor’s Opteron processor for data centres.

  • E-Mail
By  Angela Prasad Published  December 9, 2004

AMD has announced that its Opteron processor family will include its PowerNow technology with optimised power management (OPM) in the first half of 2005. The product is designed to allow enterprise IT and workstation customers to decrease overall power consumption by enabling them to optimise performance-on-demand. "The addition of AMD PowerNow technology to the AMD Opteron processor will prove to be another proof point in AMD's philosophy of customer-centric innovation and listening to the needs of enterprise IT managers," says Marty Seyer, corporate vice president and general manager of the AMD Microprocessor Business Unit, Computation Products Group. "With innovative technologies like AMD PowerNow technology with optimised power management and our upcoming AMD64 multi-core technology, AMD will continue to lead the industry in performance-per-watt efficiencies," he adds. The vendor says since its introduction nearly four years ago, PowerNow technology has been widely embraced by AMD's notebook customers. In the first half of 2005, leading server and workstation OEMs currently offering AMD Opteron processor-based platforms will support this latest enhancement to the industry's first 32- and 64-bit x86 processor. "Power efficiency is one of a set of emerging components that is redefining the total cost of ownership for datacenter solutions," says Paul Miller, vice president of marketing, industry standard servers at HP. "AMD Opteron processor-based HP ProLiant servers coupled with the power management advantages of AMD PowerNow technology will enable our customers to manage their data centers, offering the greatest rack density, while at the same time reducing IT operating costs. That combination is tough to beat." IBM says it is committed to optimising the data center environment and its PowerExecutive and Calibrated Vectored Cooling technologies are already bringing distinct advantages to its. "AMD's PowerNow technology adds to these solutions to ensure the performance-per-watt efficiencies and expands our choice of the best data center solutions for our customers," says Alex Yost, director, IBM eServer product management.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code