Saudi market snaps up Cisco equipment

Survey of global sales patterns shows Cisco is seeing strongest growth in Saudi channel

  • E-Mail
By  Published  November 30, 2006

Networking vendor Cisco has ranked Saudi Arabia as its fastest growing worldwide market in fiscal 2006 after year-on-year sales in the country grew at a higher pace than any other territory.

The announcement comes just a few months after Cisco CEO John Chambers announced plans to plough US$265m into Saudi Arabia over the next five years. That project will see it introduce another 100 educational academies and increase its headcount from 70 to 600 staff.

Dr Badr Al-Badr, general manager at Cisco Saudi Arabia, said: “The company’s growth in KSA exhibits the leading role played by Saudi organisations in adopting innovative technologies and solutions. With Cisco’s plans to invest and expand our presence in the region, it is the ideal partner for Saudi organisations, helping them to be more innovative, efficient and productive.”

Cisco expects such growth in the ICT sector to enhance Saudi Arabia’s competitiveness and lead to higher levels of efficiency and productivity, as well as increased levels of foreign direct investment.

“The ICT sector has become a driving force for competitiveness in KSA,” added Al-Badr. “Global organisations like Cisco have embraced this new transformation in Saudi Arabia, and have been bringing in global technology and thought leadership to be shared with local businesses in order to elevate competitiveness to a new level.”

Cisco has a long history of working in the Saudi market having first established operations there in 1998. It now maintains offices in Riyadh, Jeddah and Khobar.

The five-year plan it unveiled earlier this year will also see Cisco’s range of financial solutions offered to customers through its Capital division.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code