AMD net communicator due in Middle East

AMD is reportedly gearing up to launch its Personal Internet Communicator (PIC) product in this region.

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By  Matthew Wade Published  November 25, 2004

AMD is reportedly gearing up to launch its Personal Internet Communicator (PIC) product in this region. The device offers less functions than a standard PC, but consumes less electricity and, according to Pierre Brunswick AMD’s regional sales director for Russia-CIS, Middle East & Africa, is best described as a “personal Internet connectivity” system. “You can watch videos, surf, play music and do most activities for US$10 dollars a month, which is not much at all,” he explained to ITP.net. AMD chairman, president and CEO Hector Ruiz has made much noise about the firm's goal to empower 50% of the world's population with affordable internet access by 2015. This PIC product fits with that aim, according to Brunswick. “The goal is to empower people in countries who do not have access to the internet," he explains. "In countries such as the UAE affording a low-priced entry level PC isn’t an issue, but in countries where the salary is less than US$100 a month, the PIC is ideal.” AMD is currently working with telcos and ministries in the Middle East to bring the PIC to the region, though agreements have yet to be finalised. The PIC will allow customers access to communication and productivity tools such as an Internet browser, e-mail, word processing and spreadsheet applications and a presentation viewer, amongst others. Running on a customised version of Microsoft’s Windows OS, customers get what Brunswick calls “an easy, out-of-the-box experience that helps get them quickly connected to the Internet and the rest of the world.” No pricing details for AMD’s PIC are as yet available.

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