BenQ declares Middle East monitor first

BenQ has unveiled its “next generation of multimedia LCD monitors,” which it claims include the Middle East’s first ever webcam-enabled models.

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By  Matthew Wade Published  November 25, 2004

BenQ has unveiled its “next generation" of multimedia LCD monitors, which it claims include the Middle East’s first ever webcam-enabled models. The firm’s new family of four 17-inch displays and one 23-inch widescreen model constitute BenQ’s largest ever LCD monitor launch in this region. “This is the most comprehensive range of LCD monitors we have ever introduced here,” confirmed Manish Bakshi, general manager, BenQ Middle East. “The market for LCD monitors is now worth more than traditional CRT displays, and BenQ is a leader in the production and supply LCD technology.” The highlight of the new offerings is BenQ’s 17-inch wide FP783 LCD model, which features a butterfly-design base, 600:1 contrast ratio and comes with a detachable webcam, SRS surround sound and USB ports. BenQ’s 17-inch FP71W LCD model has an 800:1 contrast ratio, 1280x768dpi WXGA resolution and 450cd/m2 brightness, along with two PC and two video inputs. It also includes a webcam and surround sound speakers. The FP71E meanwhile offers a 500:1 contrast ratio and 1280x1024dpi SXGA resolution, while BenQ’s FP785 has a SXGA resolution of 1280x1024dpi plus dual D sub and DVI inputs. The largest model launched is the 23-inch widescreen FP231W, which offers an impressive 1900x1200dpi UXGA resolution – big enough to display two A4 pages side-by-side - a webcam and SRS surround speakers. All of the firm’s new monitors feature BenQ’s proprietary Senseye technology, which the firm reckons improves picture sharpness, contrast and clarity compared to competitors’ models, plus composite video inputs allow users to connect the monitors to notebook PCs, DVD players, and satellite receivers. The FP783 costs $422 and the FP785 $463, while the new FP71E and FP71W will retail at $327and $490 respectively. In launching its new models, BenQ quoted figures by international analysts IDC, which detail how worldwide revenues for LCD (flat-screen) monitors, over $US20 billion in 2003, trumped those of CRTs, which were $US12.3 billion over the same period. Though the gap between CRT and LCD sales in the Middle East is perhaps less pronounced than this, sales of LCD monitors in the region have indeed caught up to those of CRTs in recent months as LCD prices have continued to fall and demand has risen. That said, in some specific country markets, such as Iran for instance, CRTs still currently rule the roost.

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