HP opens Technology Centre doors

HP has launched its Imaging and Printing Technology Centre at Dubai’s Knowledge Village. The new resource will provide HP with a means of demonstrating new products and encouraging customers, partners and its staff to get better trained.

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By  Matthew Wade Published  November 24, 2004

HP has launched its Imaging and Printing Technology Centre at Dubai’s Knowledge Village. The new resource will provide the firm with a means of demonstrating new products and encouraging customers, partners and its staff to get better trained. The centre has been set-up with the help of International Learning Solutions (ILS), which will operate the centre day-to-day. Amr Hassan, general manager, HP Middle East, explained at today’s launch how the centre will help HP demonstrate its latest imaging and printing products. “It will allow us to target various audiences,” he said, “our own customers, channel partners, HP employees and even talented students.” Hassan particularly hopes the new centre will improve take-up of HP's training courses. While there are systems in place for HP employees and partners to identify how their knowledge could be improved, this does not, according to Hassan, always lead to people getting on courses. With the new centre, he claimed, HP is trying to “make the training more attractive.” Today’s inauguration also incorporated the Middle East launch of HP’s new line of multifunction printer (MFP) products. These new releases were originally unveiled before a global audience at an event in Germany earlier this month and include the new LaserJet 4345mfp, which HP is billing as a low-cost, high-performance alternative to expensive and complex copiers.

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