ASBIS Africa takes shape

Components and peripherals distributor ASBIS has fleshed out its pan-EMEA credentials with the formation of an African operation. The fast-growing distributor has inked an exclusive agreement with South Africa-based Sifikile Technology Group (STG) to launch ASBIS Africa.

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By  Stuart Wilson Published  November 19, 2004

Components and peripherals distributor ASBIS has fleshed out its pan-Europe, Middle East and Africa (EMEA) credentials with the formation of a dedicated African operation. The fast-growing distributor has inked an exclusive agreement with South Africa-based Sifikile Technology Group (STG) to launch ASBIS Africa. STG already operates as a components and peripherals distributor into South Africa and neighbouring states. Peter Blaauw, a highly experienced veteran of the IT distribution scene in South Africa, will take charge at the newly formed ASBIS Africa. “ASBIS business strategy is based on combining extensive knowledge of the local markets it serves with a strong international management and support team. Our unique ERP and CRM systems, as well as unrivalled combination of world-class product offer, excellent services and the backing power of our international resources will be fully behind a strong local ASBIS Africa team. I’m sure this project will be a huge success,” said Sergey Kostevich, CEO at ASBIS. “The creation of ASBIS Africa addresses two challenges that are unique to this country,” said Blaauw. “The first is the demand to drive black economic empowerment and transformation in a sector of the ICT industry that has been notoriously slow in adapting to the new political order. The second is the ability to respond quickly, efficiently and cost effectively to the provision of a wide range of high quality IT components and peripherals on the basis of global trading best practices.” Headquartered in Cyprus, ASBIS has embarked on a programme of rapid geographic expansion across EMEA in recent years and now serves more than 15,000 resellers. The distributor has a network of 38 offices, 33 local warehouses and four distribution hubs. Representing major vendors including Seagate, Intel, Kingston, Prestigio, Canyon Technology and Hitachi GST, ASBIS’ expansion is testament to the economies of scale that distribution companies operating in the components sector now need to display. Distributors are increasingly addressing the needs of the entire EMEA channel on a regional scale with strategic stocking points in key locations such as Dubai and South Africa.

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