Maximizing channel reach

CRM vendor Maximizer Software is scanning the Middle East reseller landscape for new partners as it looks to boost channel reach in the months ahead.

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By  Stuart Wilson Published  November 11, 2004

CRM vendor Maximizer Software is scanning the Middle East reseller landscape for new partners as it looks to boost channel reach in the months ahead. The Toronto-quoted vendor is looking for quality over quantity to ensure maximum customer coverage and zero reseller conflict. Rudaina Mustafa, senior account manager MEA at Maximizer, explained: “We currently have eight resellers serving the Middle East market; three in the UAE and one each in Egypt, Lebanon, Oman, Qatar and Saudi Arabia. Moving forward, we are looking to add additional partners in some of these existing markets as well as in new markets such as Bahrain.” Maximizer’s ongoing partner recruitment drive is in response to customer demand across the regions according to Mustafa. The vendor operates a 100% indirect one-tier channel strategy with partners assessed by their technical skills, existing expertise at selling software solutions and customer reach. Maximizer is attempting to build a channel with minimal conflict by selecting partners focused on specific verticals and customer bases. “We are totally committed to an indirect model,” adds Mustafa. “Partners also benefit from service opportunities in terms of implementation, integration and training when they sell Maximizer solutions.” Maximizer’s CRM solutions allow small and medium sized businesses to improve sales, streamline marketing, and enhance customer service and support. The vendor has more than 6,000 customers globally and a user base in excess of one million. Maximizer recently held a Europe, Middle East and Africa (EMEA) partner conference in Malta with a specific focus on implementation best practice. Marcus Potts, managing director at Maximizer EMEA, said: “A major pressure on small to medium businesses is delivering excellent customer service. The conference helped ensure our business partners stay at the forefront of living best practice CRM.” “The ability to provide excellent service is now a critical success factor for organizations globally. As each customer’s needs become more sophisticated, the reliance upon our business partners to deliver excellence at every stage is ever more important irrespective of the country they work in,” he added.

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