Partners picked for NOD32

Value-added distributor ADAOX, the regional distributor for anti-virus software vendor NOD32 in the Middle East, Africa and the Balkans, has picked Micron AE and Tech Partners as its first official resell partners.

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By  Stuart Wilson Published  November 9, 2004

Value-added distributor ADAOX, the regional distributor for anti-virus software vendor NOD32 in the Middle East, Africa and the Balkans, has picked Micron Computer and Tech Partners as its first official resell partners. ADAOX claims that the logistics expertise and regional knowledge of the channel recruits will ensure product availability, marketing support and increase NOD32’s regional reach. “This region has demonstrated consistent growth potential for proven IT solutions and is an important market for the NOD32 anti-virus system,” said Neo Neophytou, managing director at ADAOX. “We believe that Micron and Tech Partners channel experiences and local relationships will help us increase awareness in the marketplace about NOD32’s advanced capabilities and create more demand for this anti-virus.” Micron will cover the UAE market for NOD32 targeting the retail channel, SMBs and home users, while Tech Partner will address potential business customers across the region. ADAOX is now looking to ‘give the nod’ to channel partners in Saudi Arabia to further flesh out its regional coverage “We feel well positioned to enhance NOD32’s market presence through our local distribution experience and strong channel network. NOD32 will add value, as it will bring with it a new line of business and an association with an emerging and superior name in the anti-virus software industry,” said Aji Joseph, NOD32 sales and marketing manager at Micron. “We are very pleased to be partnering with ADAOX and particularly in assisting with NOD32’s regional distribution as it is a light product that boasts functional superiority over competitive products and at the same time fits with our client budgets,” added Rabie Safie, sales director at Tech Partners. “ADAOX understands the security software industry and are capable of making decisions swiftly, greatly helping our business.”

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