DRC refreshes approach

Intermec puts some fizz into the Dubai Refreshments Company (DRC) with its sales automation solution, Intermec 700 mobile computers and 6820 printers.

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By  Simon Duddy Published  November 8, 2004

Intermec Technologies, announced that they have been selected to supply the Dubai Refreshments Company (DRC), with a total van sales and route accounting solution. The Intermec solution includes the provision of Intermec 700 mobile computers, 6820 printers as well as a fully Arabised RoutePro32 software, Intermec’s van sales and route accounting software. The solution will be implemented throughout Dubai and the Northern Emirates. “We were selected by DRC because of our proven Middle East installed base and track record,” says Tony Nasr, Intermec UAE Area Manager. “We understand the business issues of managing large distribution fleets and mobile sales; we’ve successfully deployed systems for many of the world’s leading fast moving consumer brands as well as many of the leading brands in the Middle East,” he adds. With more than 100 distribution trucks supplying around 12,000 outlets in the UAE, it is essential that DRC are able to manage the data collected from their mobile operations as efficiently as possible. Implementation of the solution will enable DRC to improve the streamlining of their supply chain. ”Our supply chain cannot function properly unless it has accurate and timely data on which to base decisions” says GV Rao, IT Manager for DRC. “The effect of inaccurate data can be costly, it can lead to lost sales from out-of-stocks or excess product, which will eventually spoil and have to be thrown away," he adds. DRC are the sole bottlers and distributors in Dubai and the Northern Emirates of over 15 beverages, including Pepsi, 7UP, Miranda, Mountain Dew, Shani & Aquafina.

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