Nextech vaunts voice over IP potential

Nextech reckons that telco deregulation will drive demand for voice over internet protocol (VoIP) solutions in the Middle East. The networking distributor is pulling out all the stops to recruit an appropriate channel ahead of an anticipated boom in demand.

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By  Alex Malouf Published  November 2, 2004

Nextech reckons that telco deregulation will drive demand for voice over internet protocol (VoIP) solutions in the Middle East. The networking distributor is pulling out all the stops to recruit an appropriate channel ahead of an anticipated boom in demand. “Many of our partners have already found themselves selling VoIP solutions as that is where they have seen the market go,” said Michael Campbell, business development manager at Nextech. “We are on the lookout for integrators and resellers who recognise where the market is heading and have a certain level of professionalism, established reputations and experience in the markets we cover.” Nextech — which has distribution deals with a number of vendors including Proxim, Quintum and Peribit — has enjoyed strong growth during the past year with Campbell citing telco deregulation as a driving factor. Operating as a value-added distributor, Nextech reckons that its regional expertise puts it in prime position to help vendors entering the Middle East markets for the first time. Networking vendors continue to flock to the Middle East region, keen to capitalise on the strong spending environment that currently exists. Against this backdrop of increasing competition, ensuring partner profitability is a pre-requisite for success. “It is important for channel margins to be maintained if vendors want to be successful in such a competitive environment,” concluded Campbell.

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