Acer lands in Libya

Hardware vendor Acer has appointed Amatech as a distributor in the fast-emerging Libyan market. Amatech, which is headquartered in Malta, will roll out a Libyan service centre for Acer by the year-end.

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By  Alex Malouf Published  October 31, 2004

Hardware vendor Acer has appointed Amatech as a distributor in the fast-emerging Libyan market. Amatech, which is headquartered in Malta, will roll out a Libyan service centre for Acer by the year-end. “The Libyan IT market has serious potential,” said Alfred Mangion, chairman of Amatech. “Dealers in Libya are still to experience the benefits of official channel distribution and considering the success Acer is showing throughout the EMEA region, we are confident that we can leverage this position to make this venture a success for all concerned.” Amatech is rolling out Acer’s Point reseller programme nationwide to resellers in several cities including Benghazi, Sebha and Misurata after a successful pilot scheme in Tripoli, the country’s capital. “We wish to replicate the success the Acer Point programme has been having in Europe, the Middle East and Africa. We want to propose an opportunity for dealers in Libya to take full advantage of the latest Acer models stocked locally and with direct support from Acer. This will include joint marketing activities, standard warranty terms and various incentive schemes,” added Mangion. Acer plans to have a service centre up and running by the end of 2004 in Libya to provide much needed RMA. Acer claims that it will be the first major vendor to establish a fully functional service centre in Libya since the country emerged from sanctions.

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