Globecast distributes Arabsat package worldwide

Arabsat newly launched, free-to-air bouquet, which comprises eleven Arabic channels, will be distributed globally by satellite services provider, GlobeCast.

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By  Vijaya Cherian Published  October 21, 2004

Arab Satellite Communications Organisation (Arabsat) has launched a worldwide satellite distribution package that consists of channels from members of the Arab States Broadcasting Union (ASBU). This free-to-air bouquet, which comprises eleven Arabic channels, will be distributed globally by satellite services provider, GlobeCast. Instead of ASBU broadcasters working independently with different satellite vendors and satellite platforms to reach the same markets, GlobeCast offered global distribution of the bouquet serving ASBU members and their viewers. While this helps to cut costs for ASBU members, it has also helped Arabic audiences to have access to multiple channels via one single platform and one receiver. “Eleven channels packaged together is more cost-effective than eleven separate channels having single feeds distributed individually,” says Georges Baroud, who heads Globecast’s Middle East operations. “Also, the potential for reaching a wider audience of Arabic communities by expanding their brand worldwide to new markets, as well as the advantage the viewer has in receiving a maximum of channels via one single transponder, suggests this will set a precedent for Arabic broadcasting.” The bouquet was initially launched on four GlobeCast DTH platforms with eight channels on April 1, 2004, including: Abu Dhabi TV, Al Manar TV, Libyan Jamahirya TV, Oman Television, Qatar TV, Saudi TV1, Sudan TV and Syria Satellite Channel. Following the success of the Arabsat / ASBU project, it is expected to expand later this year with the inclusion of other ASBU members and other Arabic broadcasters.

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