Samsung keeps partners up to speed

Samsung recently held a four-day event to educate partners on the latest additions to its mobile phone portfolio. The Korean giant is pushing hard to keep its channel up to speed on its burgeoning product portfolio.

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By  Alex Malouf Published  October 20, 2004

Samsung recently held a four-day event to educate partners on the latest additions to its mobile phone portfolio. The Korean giant is pushing hard to keep its channel up to speed on its burgeoning product portfolio. With plans in the pipeline to launch PDAs and notebooks into the Middle East during 2005, Samsung’s training programme is geared up to provide partners with necessary support and education. “Samsung conducts such training programs at regular intervals as part of its vision to offer unmatched support-services to our consumers in the Middle East and Africa (MEA),” said B. S. Kim, manager of Samsung’s Gulf customer satisfaction headquarters. “The main idea behind the training session was to ensure that Samsung service centres across the region are well equipped to offer the best services to customers for all high end products that we manufacture.” The four-day training programme covered Samsung’s upcoming GSM mobile phone products scheduled for release in the region. More than 35 technical staff representing 22 countries across MEA attended the event. The training aimed to equip participants with different skill sets and levels of knowledge, as well as promoting interaction with Samsung’s research and development team from Korea. Samsung has been working hard of late to ensure that its service channel is informed of and capable of supporting new products before they are officially launched in MEA. The vendor also plans to roll out a call centre service for MEA customers in the near future.

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