Bluetooth first for Jabra

Phone peripheral manufacturer Jabra is demonstrating the world's first Bluetooth 1.2 wireless headset at Gitex, in addition to looking for new channel partners in the region.

  • E-Mail
By  Gitex Times Staff Published  October 7, 2004

Phone peripheral manufacturer Jabra is demonstrating the world's first Bluetooth 1.2 wireless headset at Gitex, in addition to looking for new channel partners in the region. According to Vincent H. Peña, country manager, EMEA Key Venture Markets, the firm's BT800 is the first Bluetooth device to utilise version 1.2 of the wireless Bluetooth standard, after Jabra was the first firm to be granted a 1.2 license. “Our brand new 1.2 Bluetooth headset is the BT800, which incorporates DNP (Digital Signal Processing) noise cancellation technology,” says Peña. “We're globally launching the BT800 this week at Gitex and it will then go on sale in this region at the end of October or early November.” Jabra is also showcasing its recently launched SP100 speaker-phone. Though largely designed for car use, the device can also be placed on a desktop for use in the home or office. “The Jabra SP100 Bluetooth speakerphone is the first high-quality cordless mobile speakerphone that enables consumers to stay productive while on the go or in the office,” Peña claims. Jabra recently announced it had selected Modern Markets (a subsidiary of Ahmed Abdulwahed Trading Co.) to be its exclusive distributor in Saudi Arabia. However, explains Peña, Jabra is still very much on the lookout for more partners. “We don't have distributors in all the Middle East territories, so we are looking for additional partners, and to gain a strong brand presence at the show. We are an innovator and are coming here for the long term. We're already planning to open an office in the UAE next year and we'll now be at Gitex every year.” Peña sees great potential growth ahead as the market for Bluetooth enabled phone and peripheral products begins to hot up. “The Bluetooth market is still quiet but this year we've been growing exponentially,” says Peña . "In 2003, we sold between three and four million Bluetooth headsets. This year we expect this figure to rise to 12 million, then next year up to 25 or 30 million." Peña cites the reasons for this growth as threefold: "It's a big trend to have Bluetooth. Secondly the mobile phone laws in some countries are helping us, because more hands-free sets are being used, and the third point to note is our prices." To emphasise the value Peña claims Jabra's products offer, the firm is running special promotions throughout Gitex, such as its entry-level BT 200 device selling for 199Dhs ($54) and the firm's higher end device, the BT250, retailing for 299Dhs ($81).

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code