Netlink inks deal with US-based RFID

Netlink teams up with US-based RFID to bring cutting-edge products to the Middle East.

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By  Angela Prasad Published  October 4, 2004

Dubai-based Netlink has identified Radio Frequency Identification (RFID) solutions as a key focus area in its growth strategy for the Middle East. The company has teamed up with the US-based RFID to bring cutting edge, next generation RFID products to the region. “The Middle East market for RFID solutions is in an emerging mode now, but considering the tradition of this market in adopting new technologies at a quick pace, we are confident that our strategy to focus on this segment as a growth area will be highly successful,” says Akash Arora, chief technical architect at Netlink Netlink’s decision to foray into this gradually emerging regional market underpins the company’s confidence in the potential these solutions hold for the Middle East businesses over the next few years. “Our tie-up with RFID is in line with our strategy to develop the RFID product range through value-added partnerships across the globe, so that we will be able to cater to the regional market with the most advanced solutions that are sourced from global majors,” Arora adds. RFID focuses on manufacturing solution for end users, resellers, integrators and value-add resellers (VARs). It also works with OEMs that are interested in customising the system to incorporate it into their own product offerings. “Globally, RFID has already created a very audible buzz, which is now filtering over to the Middle East market with many global IT players gearing up to enter the market. Regional businesses are also eagerly looking at the RFID technology and there is a growing awareness of this technology in the regional market.” According to Netlink, RFID technology is being increasingly adopted by global businesses that want to bring efficiency to their businesses. RFID, which uses radio waves, competes with the conventional bar coding technology used by businesses in their logistics operations and supply chain mechanisms. “RFID will certainly change the way businesses function in the Middle East as it can streamline a whole host of business processes. The advantages will include enhanced efficiency, reduced data entry errors and work process redundancies which will in turn lead to better return on investment,” Arora explains. The industries that will benefit the most from RFID technology include retail, logistics, warehousing and education. “Our assessment of the potential for RFID technologies in the regional market, particularly Saudi Arabia and the UAE is very high. Dubai, being the hub of trade and logistics for the whole of the Middle East market, RFID solutions will add immense value to a number of businesses which have their regional operations here. The potential for this technology in Dubai is also evident since it is the re-export and warehousing hub of the region,” he notes. Furthermore, Netlink has recently restructured its business model with a focus on advanced technologies that optimise business resources. The company is also in the process of expanding its Dubai and regional operations with a view to cater to its growing client base and rising demand for innovative solutions. The company’s portfolio of technology solutions includes web services and integration, developing next generation software, hardware products, integrated marketing and media marketing. “Netlink has always come up with next-generation technology solutions ahead of the market, and our RFID solutions are a testimony to our belief in the regional market’s capacity to take to new cutting-edge solutions with enthusiasm,” Arora enthuses. Stand S9/2 www.netlink.com

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