USR expands channel programme

US Robotics (USR), has expanded its value added reseller (VAR) programme, ‘Reseller.Set.Connect’, by adding more sales tools and resources for its channel partners.

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By  Richard Agnew Published  October 4, 2004

US Robotics (USR), has expanded its value added reseller (VAR) programme, ‘Reseller.Set.Connect’, by adding more sales tools and resources for its channel partners. The networking equipment vendor is also set to unveil a deal with Kuwaiti internet service provider (ISP), QualityNet, to bundle networking products with broadband subscriptions. “At U.S. Robotics, we are committed to helping our VARs become more successful and profitable by helping them provide their customers with the best technology, service and support. With this aim, we have expanded the range of communication and training tools available in our reseller support programme, as well as boosting overall priority service support,” says Peter Blampied, director of sales and operations, EMEA, USR. By joining the scheme, VARs can access white papers, launch kits, ad builders, FAQs and other tools. They can also receive regular e-mail communications advising them of the latest programmes, technology and product updates. In addition, the programme provides special price quotations and the option to purchase selected demo units at up to 50% off the listed price. Moreover, online training seminars and regular promotions, such as bundles and monthly specials, are available to resellers and their customers. “In the Middle East, our resellers have to go an extra mile in combating market realities, where the distinction between a high-quality product and its cheaper imitation is often blurred by both lack of knowledge and the price sensitive nature of a large segment of the market,” says Yusuf Syed, regional manager, Middle East, USR. “Our resellers have helped us carve a niche in which our products are increasingly being appreciated as the technology leaders that they most certainly are. Our decision to expand the VAR Programme will provide our channel partners with more resources and technical support to enhance their market position, add further value to their reseller-customer relationships and, in the process, increase their profitability,” he adds. The deal with QualityNet, meanwhile, was struck by USR and its channel partner, E-Tech Systems and Solutions . Through it, the Kuwaiti ISP will offer various packages of USR’s networking products along with monthly ADSL subscriptions for users. Stand L7-1,

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