Sony pushes high-end digital kit

Sony is featuring its popular PlayStation 2 console at this year’s Mini-PlayStation arena, but it's also determined to show visitors that it is equally focused on high-end digital products.

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By  Gitex Times Staff Published  October 3, 2004

Sony is featuring its popular PlayStation 2 console at this year’s Mini-PlayStation arena, but it's also determined to show visitors that it is equally focused on high-end digital products. “Digital technology is the in-thing now and Gitex 2004 offers visitors a rare advantage to take a close look at Sony's cutting-edge technology that powers some of the most sought-after products world over,” says Masaru Tamagawa, managing director, Sony Gulf FZE, the regional arm of Sony. “The Middle East is a very discerning market and Gitex has always been the ideal platform for Sony to introduce and showcase its array of superior consumer electronics products. This year, the Sony stall at Gitex reflects our focus on high-end digital products which we consider as the engine of growth for Sony.” Products on display range from Sony's flat panel TVs - based on its proprietary WEGA technology - digital cameras and camcorders, its VAIO Pocket digital music player, through to its USB-enabled storage device the Micro Vault and its constant-carry PC VAIO U. “The focus on our digital product range at the premier ICT show is in line with Sony's global strategy” says Tamagawa. “This exhibition is a great platform for us to showcase the latest that Sony has to offer.” The company is also focussing heavily on the gaming experience within Gitex’s Mini-PlayStation arena, featuring title related thematic stands. Tamagawa elaborates, "Consumers have the opportunity to try out various software including exclusive previews of games under development."

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