Arabisation tops Microsoft agenda

Microsoft demonstrated its commitment to the Arab world at Gitex yesterday by launching four new Arabised solutions.

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By  Matthew Southwell Published  October 3, 2004

Microsoft demonstrated its commitment to the Arab world at Gitex yesterday by launching four new Arabised solutions — Infopath 2003, Windows CE 5.0, Microsoft Business Solutions CRM and Class Server 3.0. Each product has been developed to meet a specific market demand, and the software giant believes uptake will be rapid. “The Arab market is important to us. As such, Microsoft has developed its Unicode technology so languages such as Arabic are embedded. This means users can have Arabic out of the box, which can then be customised by the 4000-plus partners we have in the Middle East,” says Abdullatif Al Mulla, general manager of Microsoft South Gulf. “Each of the products we have launched today is important as they deliver on a need. Microsoft believes language should not be an impediment to adopting IT,” he adds. Although each of the freshly Arabised solutions deliver on a particular user need, it is the CRM application that could prove the most successful. Thus far, successful CRM implementations in the region have been few and far between, something Al Mulla attributes to the fact that no solutions currently on the market allow users to work well in both Arabic and English. “CRM in Arabic is important. It [CRM] is a market that has not been properly tapped in the Middle East because of a lack of Arabic [applications]. Our solution will help solve this,” he says.

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