FSC talks up twin pillars

Fujitsu Siemens Computers (FSC) is this week pushing its twin pillar strategy, which is based upon the concepts of mobility and business critical computing.

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By  Gitex Times Staff Published  October 4, 2004

Fujitsu Siemens Computers (FSC) is pushing its twin pillar strategy of mobility and business critical computing at this year's Gitex show, showcasing a wide range of related hardware products. "The twin pillars of mobility and business critical computing continue to drive FSC's strategy,” explains Sheila Bibi, marketing operations manager at Fujitsu Siemens Computers. “This strategy aims to win customers with cutting edge products, which represent new breakthroughs in technology. It also focusses on eliminating those restrictions imposed by distances and geographical factors." "Businesses in the Middle East are increasingly adopting global best practices. Our participation in the region's most important IT show enables us to consolidate our position as the leading innovator in mobility and business critical computing," she adds. FSC has set-up a VIP room at the show in which it is providing one-on-one briefings for clients and interested parties. Fujitsu's team of experts gives a first-hand feel of the company's business critical computing solutions, focusing in particular on educational demonstrations of its Primergy and Primepower servers. FSC’s Primergy servers are based on Intel standard architecture and have been designed to help IT departments attain greater flexibility in coping with new challenges, while also operating under reduced budgets. FSC is demonstrating how, in addition to these products' favourable price/performance ratios, its Primergy servers excel in improving the efficiency of organisational operations. FSC is also touting new enterprise and mid-range models in its Solaris / SPARC-based Primepower server family. All new Primepower models are based on the fifth-generation 64-bit SPARC64TM V processors operating at 1.89GHz and are the first UNIX servers to be based on 90nm (Nanometer) semiconductor technology, offering what FSC claims is a significant performance boost that averages 35%. Bibi claims FSC’s new Primepower servers deliver the highest processing performance for business critical computing environments running mission-critical applications and databases 24 hours a day. FSC is also keen to demonstrate how it can address customers' requirements for establishing IT infrastructures that deliver long-term value. On the consumer front, Fujitsu's new Scaleo C entertainment PCs are also attracting visitors to Fujitsu's show booth. These attractive models incorporate a DVD player and recorder, stereo, TV receiver and digital photo and video system. Complementing these mini systems is FSC's newly launched Myrica range of LCD flat-screen TVs. Offering flicker-free playback in a 16:9 wide-screen format, Myrica LCD-TVs deliver pictures with a screen resolution of 1280 x 768 pixels.

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