eSys sets up memory repair centre

Components distributor eSys continues to diversify its Middle East business mix and has just opened the doors at its brand new repair facility for memory modules based in Jebel Ali.

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By  Stuart Wilson Published  September 6, 2004

Components distributor eSys continues to diversify its Middle East business mix and has just opened the doors at its brand new repair facility for memory modules based at Jebel Ali. The new centre will initially offer testing and repair facilities for DDR modules of memory brands carried by eSys — namely HYNIX and eRam. Currently available only for existing eSys channel partners, plans are afoot to extend availability to resellers of all memory brands in the region. “Memory faults are amongst the most common complaints received by IT resellers. As a rule, the reseller will replace the memory module for the customer and send the faulty module to the manufacturer for testing and troubleshooting. Since none of the major memory manufacturers has a testing and repair facility in the Middle East, this can indicate a turn-around time of three weeks or more,” explained Pavan Gupta, general manager, eSys Technologies Middle East. “The objective of setting up the facility in the Middle East was to reduce the turn around time for the reseller, thereby adding value to the return-on-investment of our channel partners.” eSys reckons that its local testing and repair centre will reduce turnaround time from three weeks to as little as four days. The company claims that this faster turnaround time coupled with the facility’s location will reduce the expenses involved in shipping faulty modules to vendors. eSys hopes that its latest value-added service will help drive up memory sales. “The objective of establishing this memory repair facility is to provide eSys Technologies’ Middle East channel with an additional value-added service. This move will not only benefit our channel partners and customers, it will also help us gain market share in the region. This will also be a signal to global vendors that eSys has a clearly articulated channel strategy that can ensure loyal client base and consistently high revenues,” added Gupta.

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