Jacky’s teams with HP

Regional retailer and distributor Jacky’s Gulf will team up with HP for a one-day seminar to showcase point of purchase (POP) and point of sales (POS) solutions.

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By  Stuart Wilson Published  September 3, 2004

Regional retailer and distributor Jacky’s Gulf has teamed up with HP for a one-day seminar to showcase point of purchase (POP) and point of sales (POS) solutions. Targeted at retailers themselves, Jacky’s and HP will discuss the benefits that can be gleaned from the deployment of affordable and user-friendly printing solutions. Retailers use these systems to produce in-store signage and graphics. Ashish Panjabim chief operating officer at Jacky’s Gulf, said: “The next few years are going to witness dramatic growth in Dubai's retail landscape, and retailers will be trying to out do each other to gain an edge. Retailers whose businesses will be enhanced will be those who have implemented intelligent solutions, with regard to POP/ POS material, that are flexible, cost-effective, timely, and above all can be networked to ensure consistency across outlets.” Ernest Azzam, business development manager large format printers at HP Middle East, added: “Recently, we have all witnessed a boom in the retail sector in the Middle East. And in-store posters and banners are the best way to deliver a message to customers. With the HP range of large format printers, we can offer excellent value for money solutions that can help retailers increase their ability to communicate with their customers.” In addition to showcasing HP’s large format printers, Jacky’s will also use the seminar to introduce prospective customers to poster-printing system Prestige as well as Dynasite, a web content management solution developed internally. Jacky’s now has a diversified business mix including areas such as software development. This focused seminar for retailers, taking place on September 6th at the Four Points Sheraton Hotel Dubai, will allow Jacky’s and HP to deliver a tailored message to a specific vertical market. It is also further evidence of retailers’ desires to introduce more value-added services into their business mix and expand outside of pure retail operations.

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