DTK plans Saudi operation

Taiwanese vendor DTK wants to grab a chunk of the Saudi PC market and plans to establish an in-country operation in the Kingdom by the end of the year.

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By  Alex Malouf Published  September 2, 2004

Taiwanese PC and server manufacturer DTK has revealed its designs on the largest market in the Middle East by making public its plans to establish an in-country operation in the Kingdom by the end of 2004. DTK already has a Middle East operation based in Dubai and is looking to emulate this success in Saudi Arabia. “We are in a unique position as a PC manufacturer and our systems are available worldwide,” said Nimer Al Attal, managing director of DTK Middle East. “We have been ranked in the top PC companies in East and Central Europe and we believe that we will achieve the same in this region.” DTK decided on building a Saudi version of its Dubai base some time ago but has been working out details and is now ready to go ahead and begin work on the ground. “Our initial plan was to go in-country in Egypt, Saudi and the Levant. Egypt and the Levant are on the backburner but Saudi is ready for launch by the end of this year. We are discussing with partners and will move ahead on our plans soon,” added Al Attal. DTK’s Saudi hub will most likely be in Dammam, Saudi’s largest seaport on its east coast, due to ease of logistics for shipments coming in from Taiwan, although the company has not ruled out having bases in the capital Riyadh or west coast port Jeddah. Dammam also plays host to a free trade zone enabling DTK to have full ownership of its Saudi branch. DTK’s presence in Saudi will mirror that of DTK in Dubai, with a warehouse, office and testing facility for product shipped in from Asia. The Kingdom is the region’s largest market, with 2004 second quarter sales of 90,000 PCs according to IDC. DTK recorded growth of 6% year-on-year and with a base in Saudi and direct shipments from Taiwan, the manufacturer is banking on future growth during 2005.

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