Quality exceeds quantity in Dubai hotels

The number of people staying in Dubai hotels and hotel apartments jumped 9.4% year on year in the first half. Revenue, however, jumped 49.4%.

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By  David Ingham Published  August 31, 2004

Visitors to Dubai are staying longer and spending more, according to Dubai Tourism & Commerce Marketing’s (DTCM’s) first half hotel performance report. In the six months to June 30, 2.6 million people stayed in the emirate’s 372 hotels and hotel apartments, 9.4% up on the 2003 figure of 2.4 million. However, hotel establishments’ revenues jumped a staggering 49.4% year on year, from Dhs 2.059 billion to Dhs 3.076 billion. The number of guest nights recorded increased 37.2%, reaching a high of 7.6 million in the first half, against 5.5 million during the corresponding period in 2003. The number of nights spent by each guest therefore averaged 2.9 in the first half, compared with 2.3 in the same period of 2003. The outstanding improvement in hotel revenue was put down to strong performances in the MICE (meetings, incentives, conferences & exhibitions) and premium leisure travel segments. “Dubai’s hospitality sector has shown exceptionally healthy growth in recent years, as the emirate makes its mark on the global tourist map,” says Khalid Ahmed bin Sulayem, director general, DTCM. “The record growth of nearly 50% between January and June 2004 in the hotel industry is an indication that DTCM’s strategic plan of promoting Dubai as a year round business and leisure destination is yielding results. “We have been working closely with hotels to raise standards as well as with the overseas travel trade to attract new visitors to Dubai.”

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