Dial 'S' for Samsung

Samsung's new UAE customer contact centre is the first to benefit from Etisalat's toll-free alphabet dial-up number — 800-MY NAME.

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By  Alicia Buller Published  August 30, 2004

Samsung Electronics has unveiled its Customer Interaction Centre (CIC). The call centre, which is a part of Samsung’s customer relationship management (CRM) initiative, is designed to help the company understand its customers’ requirements and subsequently fulfill their expectations. The call centre, 800-SAMSUNG, is also the first in the UAE to benefit from Etisalat’s upgraded service, which allows companies to register their names or services as a part of the 800-toll free dial-up number that can be accessed by simply dialling the numbers on the key pad which represent the alphabets. The key element of the Samsung call centre is its simplicity. Customers can now call 800-SAMSUNG during work hours and they will be instantly connected to the company’s Arabic and English call agents. Customers will also be able to get assistance on a variety of subjects, from product information to after sales support. In addition, customers can offer suggestions on what additional features they would like to see in Samsung products. The project has been initially rolled out only to customers in UAE. However, in its second and the third phases, Samsung plans to extend the call centre services to customers in the GCC countries and across the Middle East region, respectively. “Etisalat’s revamped ‘800- My NAME’ has taken advantage of latest technology to further enable businesses exploit marketing potential. Armed with this feature, we are confident that our customer service team will establish a new benchmark in world-class customer relationship management,” says Srikant Gullapali, manager of Samsung GCSHQ.

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