Dell promotes products with partners

Gitex 2004 will mark the culmination of a momentous year for Dell that began, appropriately, at last year’s show when the Texas-based company first introduced its new line of printers to the Middle East.

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By  the Gitex Times Staff Published  August 30, 2004

Gitex 2004 will mark the culmination of a momentous year for Dell that began, appropriately, at last year’s show when the Texas-based company first introduced its new line of printers to the Middle East and announced it was making a concentrated push into the consumer arena through its partnership with Technoworld. The consumer reseller network has steadily grown last year, with Dell products and peripherals today readily available at major outlets across the UAE. In the past 12 months, the vendor has also continued to strengthen its support system for enterprise customers through the extension of its network of Dell Authorised Service Partners (DASP) across the Middle East, a set up that is designed to ensure high quality and consistent service. “Dell is committed to offering its customers the latest technology at the best value and quality,” says Michael Collins, general manager of Dell Middle East. “With this in mind, we are improving and expanding our services in the Middle East while ensuring our comprehensive product offering meets most, if not all, our customers needs.” As in previous years, Dell will participate in the Middle East’s largest information technology trade show through its UAE partners, Emirates Computers and Key Information Technology. On display this year will be the full range of Dell products, including Optiplex desktops, Latitude notebooks, PowerEdge servers, PowerConnect switches and Dell|EMC storage systems. Among the highlights will be Dell’s new range of servers, which feature the latest high-performance 32-bit/64-bit Intel processors and other innovative technologies, such as PCI Express, that improve performance. First unveiled by Dell in August, the new servers range from the entry-level rackable tower PowerEdge 1800 to the PowerEdge SC1420, which is aimed at SMBs. For enterprises, the PowerEdge 2800 delivers reliability, availability and serviceability features that are designed to minimise downtime. Other products set to be on show from Dell come October 3 include the recently unveiled Optiplex GX280 and SX280 corporate desktops, which also feature PCI Express, and the Dell/EMC AX100 storage area network (SAN) for small organisations and workgroups.

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