Microsoft delivers integrated vision

Microsoft will demonstrate its vision of integrated innovation to visitors at this year’s show as it loads its stand with its latest offerings and demonstrates upcoming products to delegates from its new location in the Sheikh Rashid Hall.

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By  the Gitex Times Staff Published  August 30, 2004

Microsoft will demonstrate its vision of integrated innovation to visitors at this year’s show as it loads its stand with its latest offerings and demonstrates upcoming products to delegates from its new location in the Sheikh Rashid Hall. In addition, the software giant has built a special area into its Gitex presence, which will showcase how Microsoft solutions will enable the offices and homes of the future. “Microsoft’s mission is to enable people and businesses to realise their full potential,” says Ali Faramawy, regional director of Microsoft Middle East & Africa. “To achieve this, we create solutions that are innovative, lead the way in giving the end user more ways to get things done, integrate with other business solutions to provide a more powerful connected working environment, as well as being cost effective and secure. At this year’s Gitex we will have our largest presence ever, to give visitors the chance to see how all of Microsoft’s solutions work together to enhance potential,” he adds. The vendor’s futuristic area will demonstrate how products like Tablet PC and Smartphone can be integrated with the business functionality of Microsoft Office 2003 applications to create solutions for the world of work. The future zone also has a home zone, where visitors can explore the possibilities of the connected home through products such as XP Media Center Edition. One of the most important elements of Microsoft’s Gitex line-up this year is Service Pack 2 for the Windows XP operating system. SP2 is a major update for Windows XP, which promises to provide a wide range of benefits for end users, especially when it comes to making PCs more secure in an age when viruses, worms and trojans are increasing in both volume and virulence. “Recently, the frequency of attacks against computer systems has increased. Microsoft is focusing its efforts to help make our customers more secure, and our goal is to help customers reduce the risk associated with these malicious attacks,” says Faramawy. “Windows XP Service Pack 2 is one component in a series of new initiatives and investments the company is making to help get customers secure,” he adds.

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