Avaya and Al Yousuf focus on IP products

Avaya is applying an indirect model to its participation in this year’s Gitex and will take part through its partner, Al Yousuf computers.

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By  the Gitex Times Staff Published  August 30, 2004

Avaya is applying an indirect model to its participation in this year’s Gitex and will take part through its partner, Al Yousuf computers. “We are working through our partner’s stand for this year’s exhibition, because this mirrors our road to market in the region,” says Roger Eltawil, channel & marketing manager, Avaya MENA. “Next year, we might have a dedicated Avaya stand at the exhibition.”. The networking vendor will focus on its call centre and internet protocol (IP) telephony solutions at the exhibition, with products being demonstrated on stand. “We have a complete portfolio of solutions at Avaya and we will focus on how we can help companies to make the move from a TDM platform to IP telephony, while protecting their existing investment,” says Eltawil. The vendor can provide IP telephony solutions in a mixed IP and TDM environment. “We give customers the chance to mix and match products according to their budget. This allows companies to upgrade to IP telephony at their own pace,” says Eltawil. The vendor expects IP telephony to be a hot topic at the exhibition given the recent moves towards greater de-regulation in the telecommunications industry. “We are looking to generate a lot of leads at the exhibition and with our established network of partners across the Gulf, Levant and Pakistan. We are well positioned to take advantage,” says Eltawil. Avaya recently demonstrated its security solutions for IP telephony during a communications road show across the UAE, Egypt and Lebanon. During the event, Avaya outlined its IP telephony security solution, which it claims offers comprehensive protection to end users deploying it. “There are lots of issues regarding the security of IP telephony. You have to deal with hackers, viruses and hijacking,” says Thomas Van De Velde, convergence director for Avaya EMEA. “One of the most serious issues is that you are mixing two worlds and there is the fear that a weakness in one can be used to penetrate the other. We have a multi layered approach. The first layer is encryption between end points, such as terminals, gateways, IP phones and soft phones. Importantly this doesn’t slow down the flow of voice traffic as voice is encrypted at hardware level at the same time as voice is compressed for sending along the network,” he explains. The Al Yousuf stand will also feature products and solutions from other vendors, including NEC, Western Digital and Epson.

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