Intel unveils digital home

Visitors to this year’s Gitex will get a taste of the digital lifestyle, thanks to Intel, which has adopted this as its theme for the show.

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By  the Gitex Times Staff Published  August 30, 2004

Visitors to this year’s Gitex will get a taste of the digital lifestyle, thanks to Intel, which has adopted this as its theme for the show. The chip manufacturer will be demonstrating its range of solutions for mobility and wireless, business environments and products for the digital convergence market. “Gitex is one of the most important venues for Intel to meet our customers face-to-face, update them about our latest products and initiatives and listen to their needs and their own input about their markets,” says Sam Al-Schamma, Intel’s general manager for the GCC. “Gitex is a platform for us to showcase the latest Intel technologies and innovations, allowing people to experience the newest enhancements that IT can add to their lives, through mobility and the digital lifestyle, be it at the office or at home.” Although the idea of the digital home has been around for some time, Intel believes words are now being translated into action. For example, the vendor has worked with Dubai-based property developer Emaar to showcase just how such solutions can work in practice. “In the past year, there have been some new things that have come up that really turns the digital home into a reality. I am not talking about fridges connected to your grocery store, but about your consumer electronic devices at home talking to each other, your PC talking to your TV to your stereo and other devices and talking to your kids all in one breath,” says Al-Schamma. “Finally, all the content end users have had locked up in their PCs for the last few years is now accessible anywhere in the home. The MP3 files that they have sitting up in the attic or in the office are now accessible in the living room on an end users’ stereo system without much hassle,” he adds. Al-Schamma is convinced that these products and the concept of the digital home will really take hold in the Middle East, especially as the ability to utilise a central PC in various locations throughout a house fits well with some local cultures. “Usage will probably pick up here maybe more than other parts of the world. In Saudi Arabia, for example, and a lot of the other GCC countries,” he says. “Houses [in the Middle East] are often separate for male and female guests… If you want to show guests the last video clip you took in the summer, you are not going to take them in the house. However, with a digital media adapter connected to the TV, a user can access all the pictures that are sitting in their PC,” he explains. Among the products Intel will be demonstrating at the region’s largest IT trade show are platforms geared at supporting the development of the PC as a centre for increased business productivity and entertainment. The new 915 and 925 chipsets, which feature PCI Express technology, will be showcased, demonstrating their high-bandwidth capabilities. The new chipsets feature innovations such as High Definition Audio, supporting 7.1 surround sound, and a new form of memory, DDR2, which is speedier and uses less power than the current DDR SDRAM.

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