Logitech unveils a range of models

PC peripherals manufacturer Logitech is planning to expand its already wide range of PC peripherals at this year’s Gitex as part of its annual Back to School promotion.

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By  the Gitex Times Staff Published  August 30, 2004

PC peripherals manufacturer Logitech is planning to expand its already wide range of PC peripherals at this year’s Gitex as part of its annual Back to School promotion. The company will launch new models across all its product categories, as well as showcasing existing cordless input devices (such as keyboards, mice and combined desktop sets), internet communication products (including webcams and voice access devices), interactive entertainment (or gaming) products for PC, PlayStation and Xbox platforms, and home entertainment releases such as audio speaker sets. According to Kamran Kamadia, sales manager at Logitech Middle East, the company will launch over 100 new products before the end of this year, 75 of which are due to hit the market between August and November, the firm’s ‘Back to School’ promotional period. “We are exhibiting to retain and reinforce our market leadership in our key product categories,” says Kamadia, claiming that the firm currently leads the pack in each of its key product areas — input devices, internet communications, gaming and home entertainment products. Specific products that fall under Logitech’s Back to School banner include new gaming devices such as controllers and joysticks, wireless desktops (keyboard and mouse bundles) and entry level audio products such as 2:1 speaker set-ups. Kamadia also says customers are now evolving in step with technology: “We believe that an average consumer is becoming more and more mature, and switched on to the requirements from and around a PC.” He is equally positive that Logitech will continue growing in the region, saying, “Our products address all such requirements and this demanding consumer expectation will drive our business and our product sales. We are very confident that in the ME, our products will find the same level of overwhelming response and consumer loyalty that we enjoy in Europe and other parts in the West.”

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