Oracle pulls in partners

Software giant gathers its independent software vendors to demonstrate vertical solutions and grid computing at the region’s largest IT trade show.

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By  the Gitex Times Staff Published  August 30, 2004

Software giant gathers its independent software vendors to demonstrate vertical solutions and grid computing at the region’s largest IT trade show. As in previous years, enterprise software behemoth Oracle will line up alongside more than 35 of its partners at Gitex 2004 as it creates its Oracle World environment. This year, the vendor will also be demonstrating its latest 10g database and application server offerings, as well as showcasing its grid computing vision to potential customers. The regional independent software vendors (ISVs), which make up the Oracle World community, will be deomonstrating the vertical-focused solutions that they have built on the Oracle technology platform throughout the five days of the show. “We’re currently witnessing two significant trends in the Middle East’s business community — smaller and mid-sized companies are investing more in technology traditionally reserved for the larger enterprises, while organisations of all sizes are closely linking their technology choices to return on investment (ROI) and the actual value these solutions deliver,” says Ayman Abouseif, senior marketing director at Oracle Middle East and Africa (MEA). “Whether a company needs to automate and centralise its business processes, develop secure and reliable applications, or simply reduce the costs associated with its IT department, we have the appropriate remedies within Oracle World,” he adds. Oracle will also demonstrate its E-Business Suite and Collaboration Suite to customers at the five-day event as well as running a wide selection of seminars for visitors to attend. Topics will vary from business issues such as maximising ROI through to in-depth technology sessions on specific topics such as building web services on Oracle’s technology platform. Located in the new Sheikh Rashid Hall, Oracle’s Gitex stands will also draw heavily on its existing Middle East customer base to demonstrate its products and solutions. “A major challenge facing companies today is how to derive more functionality and benefits from their existing IT environments. Within Oracle World, we’ll show our customers how to increase performance and further reduce costs, while potential end-users will find a range of solutions that are tailored to their organisation’s size and industry sector,” says Abouseif.

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