Sybase looks to recruit partners

Infrastructure software vendor Sybase is poised to recruit more channel partners in the Middle East to boost indirect sales of its mobile software solutions. Sybase began operations out of Dubai last year and has worked with several partners on projects predominantly in the financial sector.

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By  the Gitex Times Staff Published  August 30, 2004

Infrastructure software vendor Sybase is poised to recruit more channel partners in the Middle East to boost indirect sales of its mobile software solutions. Sybase began operations out of Dubai last year and has worked with several partners on projects predominantly in the financial sector. The software vendor, which has offices in Saudi Arabia, Kuwait and the UAE, also plans to attend Gitex and will use the event to make contact with potential partners. “Sybase has recently expanded into the mobile technology arena, and offers businesses solutions for remote wireless access,” says Loui Okasha, channel & marketing manager at Sybase Middle East. “Mobile solutions is one area where we would like to find channel partners, particularly companies who work in the GCC with small to medium enterprises,” he adds. Sybase is also active in developing channel relationships with software development companies for its assortment of programming tools. “Sybase is well known in Europe and the US for products that enable independent software vendors to tailor solutions for their client. We want to push this out to companies throughout the Middle East, so they can use the software and sell customised applications — a vital value add service for the business market,” says Okasha. “We will expand in terms of our market reach and stretch out to segments that we are unable to sell to when working directly. There is huge potential in the SMB market and the product we offer is ideal, in relation to price, technology and business value, but they cannot be delivered without the right partners,” he adds. Sybase products enable customers to build unwired enterprise solutions for information management and data integration across a variety of vertical markets including healthcare, public sector, finance, communications and commerce. Helping to integrate applications, databases and platforms, Sybase software enables companies to extend systems over wireless networks.

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