Linksys targets SOHO users

Linksys is hoping that Cisco’s strong brand will pull plenty of visitors towards its corner of the networking giant’s stand come October 3.

  • E-Mail
By  the Gitex Times Staff Published  August 30, 2004

Linksys is hoping that Cisco’s strong brand will pull plenty of visitors towards its corner of the networking giant’s stand come October 3. “We are part of the Cisco stand,” confirms Mohammed Meraj Hoda, regional manager, Linksys Middle East & Africa. “This brings benefits as 80% of networking equipment in the region is sold by Cisco. This will help to drive traffic to our stand,” he adds. Unlike Cisco’s enterprise focus, Linksys markets network products to the consumer and SOHO segments. The company was acquired by Cisco for US$500million in 2003. “Linksys complements Cisco’s enterprise offerings with solutions that are aimed at home and SOHO users. Therefore it is important that our section is distinct and well-defined,” says Hoda. Linksys will focus on product demonstrations at its stand and show off its wide range of wireless devices. These include a wireless media adapter, which allows users to take digital music and pictures stored on a PC to home entertainment devices such as a hi-fi or TV, without running cables through the house. The company also produces wired products and is keen to show off new fare at the exhibition. “We have a small desktop switch and storage product with built-in 250Gbyte hard disk and the ability to add a further 250Gbyte. This device provides a wireless link between its built-in storage and PCs on the network and also works as a print server,” explains Hoda. Although Linksys is a big name, especially in the US, it is a relative newcomer to the region. The regional operation is focusing on building up a network of value added resellers and sees Gitex as a prime opportunity to push forward in this area. “The Middle East is a strategic region for us because of the growth that is taking place,” says Hoda. “We have grown by 500% in the Middle East in the last six months and we expect to grow by a further 300% by the end of the year,” he adds.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code