ITP Business stages subscription drive

ITP Business will stage a massive subscription drive over Gitex 2004 for its growing stable of titles as it looks to both enhance and refine its already impressive subscription lists.

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By  The Gitex Times Staff Published  August 30, 2004

ITP Business will stage a massive subscription drive over Gitex 2004 for its growing stable of titles as it looks to both enhance and refine its already impressive subscription lists. To help it in its goal, the region’s largest IT and business publishing house will have two dedicated stands, located in the Sheikh Rashid hall and hall three, and over twenty distribution points at the show. Lucky readers will also get the opportunity to win a host of great prizes.

Staff will offer visitors free subscriptions to ITP Business’s controlled-circulation titles, including ACN, NME, Channel and Comms Middle East & Africa, while subscriptions to the region’s highest audited circulation computer magazine, Windows Middle East, will be offered at their lowest price ever.

Both the English and Arabic editions of Windows Middle East will be the focus of ITP Business’s presence at Gitex Computer Shopper. In addition to offering its special Shopper publication, the publishing house will be selling cut-price subscriptions to the thousands of people who visit the show. “Windows Middle East has always, since its launch, been the most popular consumer IT magazine in the Middle East in English and Arabic. At Gitex we will be offering the most competitive subscription rates for new and existing subscribers,” says Walid Akawi, managing director of ITP Business.

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