Shopper Guide makes its debut

For the first time ever, ITP Business will be publishing a dedicated guide for Gitex Computer Shopper. Joining the company’s existing stable of show publications, the Windows Middle East Computer Shopper Guide will deliver information on show deals, an exhibitors directory, product reviews and helpful advice on buying kit.

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By  the Gitex Times Staff Published  August 30, 2004

For the first time ever, ITP Business will be publishing a dedicated guide for Gitex Computer Shopper. Joining the company’s existing stable of show publications, the Windows Middle East Computer Shopper Guide will deliver information on show deals, an exhibitors directory, product reviews and helpful advice on buying kit. Distributed free throughout the show, Windows Middle East Computer Shopper Guide leverages the expertise of ITP Business’s monthly English and Arabic Windows titles, thereby ensuring that each nugget of advice within the publication can be trusted and used by show visitors to make educated purchases. “Thousands of visitors trawl Gitex Computer Shopper and while some know what they’re looking for, others do not,” says Walid Akawi, managing director of ITP Business. “To help these visitors, we are publishing the Windows Middle East Computer Shopper Guide. It will contain all the information people need to get what they are looking for,” he adds.

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