BBC Arabic goes mobile

The British Broadcasting Corporation (BBC) and Info2cell.com have teamed up to deliver news content to a potential of over 2.5 million mobile phone subscribers in the UAE, utilising Info2cell.com’s WASP (Wireless Application Service Provider) platform in DIC (Dubai Internet City).

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By  Maddy Reddy Published  August 14, 2004

The British Broadcasting Corporation (BBC) and Info2cell.com have teamed up to deliver news content to a potential of over 2.5 million mobile phone subscribers in the UAE, utilising Info2cell.com’s WASP (Wireless Application Service Provider) platform in DIC (Dubai Internet City). The partnership offers subscribers BBC breaking news, world news, Middle East news, sports news and technology news via SMS messages. All the news segments will be relayed in Arabic and English to subscribers. Info2cell.com's multi-million dollar WASP platform was set up back in 2002 and provides data connection to seven mobile operators in Kuwait, Bahrain, UAE, Qatar, Palestine, Jordan and Egypt. Info2cell launched its first SMS breaking news service in Jordan in May 2001. "We are delighted to welcome the BBC to join our world-class WASP platform. The growth patterns in the mobile phones markets of the UAE and the region, send a clear message that the wireless revolution is showing no signs of slowing down,” says Bashar Dahabra, general manager, Info2cell.com. BBC Arabic was launched in 1938. It broadcasts international news and analysis, 24 hours a day through its online site, BBCArabic.com and via radio services. “Studies have shown that mobile phone users have out numbered fixed line subscribers in the Middle East and the rapid penetration in countries such as the UAE offers companies a major opportunity to seek out new ways to reach out to larger audiences through the wireless medium,” adds Dahabra. "We see immense potential in delivering news through the SMS channels. The mobile phone has become a constant companion to most people. It offers several advantages over conventional delivery channels, such as assured read, targeted recipients, wireless and uncomplicated delivery mode as well as ability to receive information at any destination,” says Hosam Sokkari, head of BBCArabic.com.

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