Dicota adds pep to notebook luggage

Carry case manufacturer Dicota has expanded its Trendsetter series of notebook carry cases with the launch of the Pep.Up.

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By  Matthew Wade Published  August 14, 2004

Carry case manufacturer Dicota has added to its Trendsetter series of notebook bags with the launch of the bizarrely named Pep.Up. The new carry case is targeted at what the firm terms "trendy personnel". Made from polyester and nylon, the Pep.Up is available in three colour combinations (black/orange, green/mustard yellow and brown/orange). Rather than a regular carry handle, the Pep.Up uses a back-shoulder strap. Inside the bag, its main notebook compartment includes a protection flap and is fully cushioned to protect the notebook from all sides. There are also two external compartments, offering storage room for documents, CDs, cellphones and other accessories. "Pep.Up is an intelligent solution for trendy personnel as it strictly defines the trendy way of life," said Hussein Maharma, regional sales manager, Dicota ME. "It also eliminates the regular carriage style and make an exclusive fashion statement." Dicota’s new Pep.Up costs $40.

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