Cisco invests in Jordan's Estarta

Estarta Solutions has announced that the US$20.8 billion Cisco Systems has completed an investment in the company. The investment will include Estarta establishing a Cisco Technical Support Centre in Jordan, which will offer technical engineering and support services for enterprise customers in Europe and the Middle East.

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By  Maddy Reddy Published  August 9, 2004

Estarta Solutions has announced that the US$20.8 billion Cisco Systems has completed an investment in the company. The investment will include Estarta establishing a Cisco Technical Support Centre in Jordan, which will offer technical engineering and support services for enterprise customers in Europe and the Middle East.. “Cisco's investment in Estarta is a milestone in the development of Jordan’s Information and Communications Technology (ICT) sector. It reflects the attractiveness of investing in the Kingdom’s ICT sector,” says Ennis Rimawi, CEO of Estarta Solutions. “Cisco Systems has shown a strategic interest in enhancing its presence in the region, and Jordan and Estarta were selected as having the right ingredients to make such an investment by Cisco a success,” adds Rimawi. The Cisco Technical Support Centre being established by Estarta will employ qualified engineers and will integrate closely with other Cisco global centers to provide resolution of technical support issues faced by Cisco customers across the Middle East and parts of Europe. Estarta claims to be the first Arab ICT company to attract direct equity investment from major IT vendors such as Microsoft earlier and now from Cisco. “This investment by Cisco is the cornerstone for future cooperation between the two companies in other areas,” adds Rimawi. “Estarta will work actively towards adding value to a range of Cisco products and will be collaborating closely with Cisco to explore how we can expand our relationship.” The Amman, Jordan-based company primarily caters to the public sector, telecommunications and financial services companies. Estarta’s centre, which will be officially inaugurated by Cisco’s CEO, John Chambers, in September 2004 in Amman, is expected to become a vital part of Cisco’s network of technical centres around the world.

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