Doha Bank to deploy ERP suite

Oracle Middle East has announced that Doha Bank has selected the vendor’s E-Business Suite, which covers customer relationship management (CRM) and Oracle financial services applications (FSA).

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By  Maddy Reddy Published  August 8, 2004

Oracle Middle East has announced that Doha Bank has selected the vendor’s E-Business Suite, which covers customer relationship management (CRM) and Oracle financial services applications (FSA). The new initiative will provide the 25-year old Doha Bank with the required CRM applications to launch a call centre for customer service, tele-sales, as well as marketing. The apps after integration will help the bank to better understand customer behaviours, preferences and segmentation. “In order to maintain our market leadership, Doha Bank needed a better understanding and analysis of banking transactions and customer information – it’s not enough to just collect data, we must analyse it to better serve our customers’ needs,” says Seetharaman acting general manager of Doha Bank The new system will enable the bank’s managers to analyse and forecast product and channel profitability as well as performance against the various customer segments while speeding up the bank’s compliance process with Basel II accord. “Doha Bank has taken a bold step to enhance its ability to differentiate itself not only in terms of customer focus but also in terms of operational performance. The solution will give Doha Bank more accurate and up to the minute analysis and forecasts while providing a deeper level of understanding of the entire business,” says Husam Dajani, Oracle’s VP for the Middle East region. The Oracle modules promise the bank a 360-degree view of its customers across all service and sales channels enabling the bank to build targeted marketing campaigns that address each customer segment. Doha Bank also the largest private commercial bank in the State of Qatar, is deploying Oracle financial data model, performance analyser, transfer pricing, as well as risk management modules of the Oracle Financial services applications to gain insight into customer, segment, channel and product profitability. Doha Bank hopes to optimise its portfolio of services, delivery channels and marketing plans through the implementation. “The OFSA applications coupled with Oracle CRM will enable us to optimise our products and services to better meet customer needs while increasing customer and shareholder value,” adds Seetharaman. Other modules of the E-Business Suite include general ledger, accounts payable, purchasing, human resources management and payroll.

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