MenaJet unveils new identity

MenaJet, the long awaited Lebanon-based low-cost carrier, has unveiled its corporate identity and livery.

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By  Neil Denslow Published  August 8, 2004

MenaJet, the long awaited Lebanon-based low-cost carrier, has unveiled its corporate identity and livery. The airline also says that it will shortly take to the skies, although no definite date has been given. “The new corporate image unveiled today will enhance and add value to MenaJet’s core concept of bringing air travel within the reach of many in the intra-Arab region. It will also highlight the dynamism that MenaJet seeks to infuse into the growing regional Arab travel market,” commented Mazen Hajjar, chief commercial officer, MenaJet. “MenaJet hopes to create and expand existing markets. Our customers will range from people who would normally not fly, to regular travellers, such as expatriates and people with regional holiday homes, business travellers and those looking for short holiday breaks. Our typical customer is value-driven and may be enticed to travel more frequently if the right opportunity at the right price presented itself,” he added. The new corporate identity, which was designed by Mind the Gap, includes a vibrant and colourful livery, which MenaJet says reflects the ‘élan of flying, friendliness and warmth the airline will ensure in its day-to-day operations.’ “We want to make a statement with the new livery on our aircraft, that we are different. The design of the livery is specifically conceived to demarcate the airline and to give an unequivocal impression of quality that will form the hallmark of our airline in every aspect of its operations,” explained Hajjar.

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