Shuttle training for FDC’s channel

The Taiwanese vendor and its regional distributor FDC team up to educate the channel, introduce a new reseller programme and show partners that small form factor is beautiful.

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By  Alex Malouf Published  August 5, 2004

Shuttle and FDC teamed up this week to hold a seminar on the latest technology in Small Form Factor (SFF) computing. The Taiwanese vendor, famous for its SFF PC designs, has launched several new models of late, in keeping with technological advances such as PCI Express, and the seminar gave over 40 resellers a chance to quiz Shuttle and distributor FDC on a variety of topics, from technology to marketing strategies. “We need to ensure that our partner’s skills are up to date, so that they can deliver a premier rate service,” said Jamil Barakzai, FDC's product manager for its range of Shuttle SFF PCs. “The days of the desktop will soon be over, and I believe that our resellers will be the first ones to introduce this technology to the market.” Shuttle claims to have a global market share of 80% in SFF PC shipments, but the Middle East has been slow to take to the technology. To drive sales of its Shuttle range of products distributor FDC has announced several initiatives and programmes aimed at the channel. “We at FDC have put a reseller programme in place, designed for selected resellers,” added Barakzai. “A single pricing policy is now in place, enabling all partners to work on a level playing field. FDC wants partners who will work with us, who will push Shuttle’s products and who will share their experiences with us to shape the future of these products. We are selecting partners for our new programme at this very moment and we have a lot of good news on the way.” FDC also moved to assuage any channel concerns over product service and availability. The distributor has product stocks in both its Jebel Ali warehouse as well as located in Dubai, for fast, efficient delivery. FDC guarantees that it will fulfill any product order received before 3pm with same day delivery, ensuring a just-in-time delivery. “We have to help our resellers in every way possible, and offering such services is one method of ensuring that they have the product on time whenever they need it. We have to move away from a trading mentality and assist the channel in making good margins, so we all benefit — reseller, distributor, and vendor,” concluded Barakzai.

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