AMD launches Sempron range

The chipmaker unveils its new range of processors designed to meet the needs of the low-price PC market and introduces promotional packages for the channel.

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By  Alex Malouf Published  August 2, 2004

Chipmaker AMD has revealed plans to gain market share in the low-price PC sector with the launch of its Sempron range of processors. AMD will offer ten processor models to OEM and white box manufacturers, seven for desktops and three for notebooks, from August 15th. To coincide with the launch of its Sempron range AMD has combined with major motherboard manufacturers and importers to offer a combined motherboard and processor package to Middle East resellers. “We at AMD are going to offer dedicated support to the channel with aggressive prices for the launch of our Sempron range,” said Pierre Brunswick, AMD’s regional sales manager. “Additionally we are working with vendors and importers to ensure that the channel can buy Sempron processors and motherboards at a very reasonable price.” AMD believes that everyday users need extra processing power to deal with digital media as well as everyday tasks like emailing and word processing, but that they should not pay a premium to do so, particularly in developing regions where the price of IT is hindering the uptake of technology. “The kind of processors found in computing today are inadequate for what most consumers are using their machines for,” added Brunswick. “We have brought in the Sempron to fill this gap, meet the demands of today’s end-user and offer consumers something extra.” AMD is offering a range of Sempron desktop and laptop processors to the channel, the low-end of which are only available to OEM and assembly partners in emerging markets where there is a growing need for low-cost PCs, as found in the Middle East. The Sempron chips use streaming technology as found in AMD’s Athlon XP processors to ensure effective running of media applications. Sempron processors will have less cache and run at slower clock speeds than the Athlon XP, a range of processors that the Sempron brand will eventually replace.

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