Fujitsu targets cost-conscious handheld users

Fujitsu Siemens Computers is looking to expand its share of the region’s handheld market with the launch of two new PDAs into the market.

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By  Matthew Wade Published  July 26, 2004

Fujitsu Siemens Computers is looking to expand its share of the region’s handheld market with the launch of two new PDAs into the market. The company’s new Pocket LOOX 410 and 420 devices are aimed at private and corporate users, weigh around 125 grams each and run Microsoft’s Windows Mobile 2003 for Pocket PC operating system. Both include Bluetooth connectivity and the Pocket LOOX 420 also adds a wireless LAN interface for fast connection to the internet at wireless hotspot locations and cable free networking. "The new Pocket LOOX models are designed for today’s users who demand small, easy-to-carry systems that allow them to retrieve information from the Internet, write e-mails, synchronize their address book and get fast access to corporate applications. The Pocket LOOX 400 Series fulfills all these needs," said Susanne Lewitzki, product marketing manager, Fujitsu Siemens Computers. The Pocket LOOX 410 and 420 both use identical transflective 240 x 320 pixel touch-screen displays but are powered by different speed Intel XScale processors running at 300MHz and 400MHz respectively. Further upgrades are possible via SDIO card slots and Fujitsu quotes the new PDAs’ battery life at up to 10 hours. This includes a 30-minute battery buffer that gives users half an hour in which to replace their ailing battery with a second fully charged unit. The Pocket LOOX 410 costs $310 and the 420 is set to retail for $399. Look out for a full review of Fujitsu’s Pocket LOOX 420 in the September issue of Windows Middle East as part of the new look magazine’s PDA group test. According to market research organisation Canalys, the handheld market in the EMEA region is on the up. The specific market for products known as 'data centric devices', such as PDAs (also known as handhelds) and wireless handhelds, grew by an impressive 33% in the first quarter of 2004, compared to the same period in 2003. However, data-centric handhelds have a fight on their hands from voice-centric devices (essentially mobile phones with additional data and web features, a.k.a. smartphones), which grew 83% over the same period.

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